RUSD Legal Policies

1. Business Customer Status

RUSD supplies its standard services exclusively to customers acting for business purposes.

Customers include limited companies, LLPs, sole traders, self-employed contractors, partnerships, and other commercial entities, provided that services are contracted in the course of their trade, business, craft, or profession.

The Customer confirms that the services are not being acquired wholly or mainly for personal, domestic, or household purposes.

Where an individual contracts as a sole trader or self-employed person, they warrant that the services are solely for business activities. If a customer believes an engagement possesses non-business status, they must formally notify RUSD in writing prior to placing an order.

2. Terms & Conditions

These Terms govern all service provision by RUSD LTD ("RUSD", "we", "us", "our") to the commercial customer ("Customer", "you", "your").

Where a bespoke signed contract or Statement of Work conflicts with these general Terms, the bespoke agreement takes precedence to the extent of that specific conflict.

Nothing in these Terms excludes or limits statutory rights or liabilities that cannot lawfully be restricted under the laws of England and Wales.

3. Contract Formation & Documents

A binding contract is formed when RUSD accepts an order, issues written confirmation, accepts a quotation deposit, begins work upon the Customer's instruction, or completes online checkout.

The order of precedence across contractual documents is:

1. Signed bespoke agreement or Statement of Work;
2. Accepted quotation or proposal;
3. Order confirmation or service schedule;
4. These Terms and integrated legal policies; and
5. Standard supporting or onboarding documentation.

4. Services & Customer Responsibilities

4.1 Service delivery

RUSD will execute agreed services with reasonable skill and care in accordance with the accepted project quotation, plan, or specification. Unless an express Service Level Agreement (SLA) is signed, all standard services are delivered on a reasonable-efforts basis.

4.2 Customer cooperation

The Customer must supply accurate text, images, brand assets, credentials, hosting access, and timely approvals necessary for service delivery. RUSD is not liable for project delays, errors, or additional expenses resulting from inaccurate submissions, missing content, or overdue approvals.

4.3 Customer delays and dormant projects

RUSD is not responsible for delivery delays caused by client inactivity or failure to cooperate.

If an active project is delayed for more than 30 consecutive calendar days due to missing customer content, feedback, credentials, or sign-offs, RUSD reserves the right to declare the project dormant.

Upon a project becoming dormant, RUSD may:

• Immediately invoice for all completed milestone or time-based work undertaken to date;
• Require full payment of all outstanding accounts prior to resuming work;
• Release developer and design scheduling slots to other client queues; and
• Apply a reasonable restart fee to cover the administrative, environment, and technical overhead of resynchronising the dormant project into the active schedule.

4.4 Commercial results

Unless explicitly guaranteed in a separate signed agreement, RUSD provides no warranty regarding specific commercial outcomes, including sales volumes, leads, conversions, revenue gains, or ad spend return.

5. Quotes, Estimates & Scope

5.1 Validity

Quotations are valid for 30 calendar days from the date of issue unless an alternative expiry is stated. Estimates are good-faith approximations and are non-binding unless explicitly marked as a fixed contractual quotation.

5.2 Scope changes and design revisions

Standard website design packages include up to two (2) consolidated rounds of reasonable design revisions prior to final client sign-off.

A revision round is defined as a single compiled list of design and layout adjustments submitted at an agreed project stage. It does not include:

• Completely new creative directions or design concepts;
• Reopening previously approved sections or wireframes;
• New functional requirements, page templates, or plugin integrations; or
• Significant restructuring of site architecture.

Revisions requested outside these two rounds, or amendments exceeding the original scope, will be quoted and billed at RUSD's standard hourly or milestone rates.

6. Payments & Invoicing

Invoices must be settled by the date specified on the invoice. RUSD may require upfront deposits, stage payments, or automated recurring billing depending on the package.

Where invoices remain unpaid past the due date, RUSD reserves the right under English commercial law to:

• Suspend all active work, development, hosting, and support;
• Claim statutory compensation and interest under the Late Payment of Commercial Debts (Interest) Act 1998; and
• Pass outstanding accounts to third-party recovery agents, with recovery costs chargeable to the Customer.

7. Recurring Services & Subscriptions

Recurring plans (including web hosting, maintenance, monitoring, and SEO care) automatically renew on their recurring cycle (monthly or annually) until terminated in writing.

Where a minimum contract term applies, cancellation prior to term expiry does not release the Customer from fees due across the remainder of the term. Cancellation requests must be sent in writing to support@rusd.uk.

8. Domain Names

RUSD acts as administrative or technical manager for client domains where requested. The client remains the beneficial registrant.

The Customer is solely responsible for maintaining current payment information and contact details. RUSD is not liable for domain expiration caused by client non-payment or outdated contact information.

Domain Transfers: RUSD will assist with domain release and transfer authorization (EPP) codes, provided all registry rules are followed and all outstanding account balances, invoices, and reasonable administrative fees are fully settled. Nothing in this clause limits statutory rights under ICANN or Nominet rules.

9. Hosting & Website Care

Hosting services are supplied on a commercially reasonable-efforts basis without a guarantee of uninterrupted availability. Scheduled maintenance and security hardening will be undertaken with reasonable efforts to minimise customer disruption.

Server resource usage must remain within the limits of the chosen plan. Resource abuse, botnet flooding, or code vulnerabilities causing stability risks to other tenants may trigger immediate protective isolation.

10. Intellectual Property

RUSD retains all intellectual property rights in its pre-existing code, frameworks, custom boilerplates, tools, and design libraries.

Upon full payment of all relevant invoices, the Customer retains ownership of their business content and receives the rights and licences to use the bespoke website deliverables for their intended business purpose.

Third-party code, open-source modules, and commercial plugins remain governed by their respective licenses. RUSD reserves the right to showcase non-confidential project completions within its portfolio.

11. Customer Content & Licences

The Customer retains full ownership of text, logos, photography, and materials provided. The Customer grants RUSD a worldwide licence to host, process, and adjust these assets as required to fulfill the contract.

The Customer warrants that supplied materials do not infringe third-party copyright, trade marks, or other intellectual property, and indemnifies RUSD against claims arising from materials provided under customer instructions.

12. Acceptable Use Policy

RUSD infrastructure, hosting, and domains must never be used for unlawful or abusive purposes, including:

• Fraudulent operations or phishing systems;
• Hosting or distributing malware, trojans, or ransomware;
• Unauthorised port scanning or network penetration;
• Unsolicited bulk email (SPAM);
• Hosting illegal or copyright-infringing content; and
• Any activity that risks server IP address blacklisting or reputation damage.

13. Security & Abuse

RUSD regularly monitors server environments and may isolate websites compromised by malware, brute-force activity, or outdated third-party scripts. Where feasible, RUSD will alert the client and offer remediation services.

14. Suspension & Termination

14.1 General suspension

RUSD may suspend services immediately due to overdue invoices, material breach, security breaches, or regulatory demands.

14.2 Hosting suspension and data retention

Where web hosting is suspended due to unpaid invoices, RUSD will retain customer site files, databases, and mailboxes for a maximum of 30 consecutive calendar days following suspension.

If the account remains unpaid upon the expiry of this 30-day grace period, RUSD may permanently decommission the hosting container and permanently purge all associated server data and local backups. RUSD accepts no liability for data lost following the expiry of this notice window.

14.3 Termination

Either party may terminate an agreement upon written notice if the other party commits an unremedied material breach within 14 days of written warning. Termination does not extinguish the obligation to pay for services delivered up to the effective termination date.

15. Confidentiality

Both parties agree to protect proprietary data and trade secrets disclosed during the engagement, excluding information already public, independently developed, or required to be released by court order.

16. Third-Party Services

RUSD facilitates integrations with external providers (e.g. Stripe, Google, cPanel, Cloudflare, payment gateways). RUSD is not liable for outages, API deprecations, terms modifications, or account closures imposed directly by independent third-party vendors.

17. Backups & Data Responsibility

While RUSD maintains automated disaster-recovery snapshots on managed plans, snapshots do not replace independent client backups. The Customer remains solely responsible for exporting and preserving critical operational records, databases, and financial data.

18. Liability & Service Disclaimers

18.1 Non-excludable liability

Nothing in these Terms limits liability for death, personal injury caused by negligence, fraud, or liabilities that cannot be restricted under applicable law.

18.2 Consequential loss exclusion

To the maximum extent permitted by English law, RUSD is not liable for indirect loss, lost profits, revenue depletion, loss of contracts, business downtime, or reputational damage.

18.3 Financial liability cap

RUSD's total aggregate liability arising out of or related to any contract is strictly capped at 100% of the total fees actually paid by the Customer to RUSD under that specific contract in the 12 months preceding the incident.

18.4 Search engine optimization (SEO)

Search ranking algorithms are controlled by external search engines. RUSD makes no guarantee of specific search placements, page-one positions, or organic click volumes.

19. Privacy Policy

RUSD processes personal data in compliance with the UK GDPR and the Data Protection Act 2018.

19.1 Controller details

RUSD LTD acts as data controller for business contact information, billing records, and client account information.

19.2 Processing purposes and lawful bases

Data is retained only as long as necessary for tax, statutory, and contractual purposes. Data subjects hold rights of access, correction, erasure, and portability, exercisable via support@rusd.uk, or can escalate to the Information Commissioner's Office (ICO).

20. Marketing & PECR

B2B electronic communications are conducted in line with the Privacy and Electronic Communications Regulations (PECR). Recipients may opt out of marketing messages at any time using embedded unsubscribe links or by contacting support.

21. Cookie Policy

RUSD websites utilise strictly necessary session cookies for security, cart handling, and user authentication, alongside opt-in analytics cookies. Third-party tracking scripts are activated only in compliance with consent choices.

22. Data Processing (UK GDPR Art. 28)

Where RUSD hosts customer databases containing third-party personal data, RUSD operates as a Data Processor and the Customer acts as Data Controller.

RUSD shall:

• Process data strictly in accordance with documented client instructions;
• Apply reasonable technical and organisational security measures;
• Ensure server maintenance personnel are bound by confidentiality; and
• Notify the client without undue delay upon confirming a personal data breach affecting their data.

23. Complaints Procedure

Client satisfaction is central to operations. Complaints should be directed to support@rusd.uk including invoice numbers, project milestones, and detail of the grievance. RUSD reviews all matters promptly to reach a practical resolution.

24. Changes to Policies & Services

RUSD reserves the right to amend these operational policies to reflect statutory updates, security requirements, and service additions. Continued engagement following published updates constitutes acceptance of the current terms.

25. General Legal Provisions

Governing Law: These policies, all quotations, and resulting contracts are governed exclusively by the laws of England and Wales. Both parties submit to the exclusive jurisdiction of the English courts.

Force Majeure: Neither party is liable for delivery failures caused by events beyond reasonable control, including utility blackouts, infrastructure collapses, acts of war, or severe network outages.

Severability: If any clause is deemed invalid, the remainder remains in full force.

26. Company & Contact Information

27. Business Customer Acceptance

By placing an order, completing online checkout, or authorising a project quotation, the Customer formally confirms that:

• It is entering into the contract solely in the course of its trade, business, craft, or profession;
• The services are acquired for business purposes and not for domestic consumer use;
• The individual placing the order possesses full corporate authority to bind the customer; and
• It has read, understood, and agreed to these Terms.